Frequently Asked Questions
What methods of marketing are used by Security Monitoring?
It is possible to consider the Security Monitoring like analogy of the existing methods of supervision used during traditional data gathering. For example, they use hidden video cameras to observe the behavior of buyers inside shops or near their show-cases. It is very important to know, if clients stop near certain goods or pass by, if advertising influences on them or not etc. Such research requires some qualified experts.
Security Monitoring works similarly, but it allows to cover practically unlimited audience for research, provides the representativeness, continuous and automatic supervision and economic efficiency of data acquisition as well.
Why it is not enough to use reports on sales?
The goods sold by the company for the reporting period express sometimes not the needs of clients, but rather talent or inability of managers on sales.
If the company uses, for instance, only information about the previous sales volumes (figuratively speaking, a company runs forward, holding a head back), then there is a danger to miss the important changes taken place in the market. Using the Security Monitoring allows you to recognize new tendencies easily and in time.
Security Monitoring is your Watch Dog in the Russian market of security systems.
Does it reflect a real situation on the market?
Representativeness of the data from Security Monitoring is defined by continuous, free using of the United Price List (UPL) by great number of experts. Here one can speak about random, independent data gathering. Besides data is processed for all companies automatically, without any effects from somebody, absolutely equally, under the same algorithm. Moreover, it is possible to check any numbers by means of counters placed in the bottom of each page of UPL.
Is it possible to use the Security Monitoring for estimating the size of the Russian market?
The data of the Security Monitoring does not allow to estimate the size of the Russian market, sales volumes etc. However it allows to watch needs of potential clients because it reflects their interest in certain goods, real intent to buy some goods.
This statistics does not reflect quantity of the sold units of equipment. However it gives understanding of real inquiries of clients, and it is very important for successful planning of your business.
Search engines of the Internet have much more visitors...
The more sample, the more authentically statistics: the amount of visitors of UPL (as well as the goods) steadily grows. By the way, it is enough for the skilled cook to taste one spoon of the soup to evaluate the contents of all saucepan.
Is the Security Monitoring the marketing research?
Security Monitoring is not the complete marketing research: data obtained here is only the basis for your interpretation, conclusions, recommendations, processing etc. Nevertheless, the obvious form of data (tables, diagrams, graphics) allows to use it as the guide to action.
Security Monitoring is a daily tool of the expert in marketing.
